Breaking The Brand - Stop the Demand

Despite valiant efforts, billions of dollars and years of campaigning, conservation, in the main, appears to be losing the battle to save species, environments and bio-diversity. This is hardly surprising given the world population exceeded 7 billion in 2012 with the global population expected to reach between 8.3 and 10.9 billion by 2050. All of… Continue Reading…

RhiNo Campaign 4: The World is Watching In campaign 4, Breaking The Brand is solely focusing on the businessman user of rhino horn. The campaign is made up of 3 separate adverts. Theme 1 – The Desperate Follower In this image a junior Vietnamese businessman is trying to impress a senior Vietnamese businessman by giving rhino… Continue Reading…

Despite military style protection, a rhino is being killed for its horn every 8 hours in South Africa alone – we don’t know the statistics in other counties as they don’t have the same resources for monitoring the problem. Rhino Poaching Quick Facts: ~ 25,000 rhinos distributed across several African counties. < 5,000 rhino distributed… Continue Reading…