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October 20, 2013 by lynn

The Rhino Horn Mafia

 Hanoi Connection, The Rhino Horn Mafia – a film by Karl Ammann (warning, contains graphic footage)

Despite military style protection, a rhino is being killed for its horn every 8 hours in South Africa alone – we don’t know the statistics in other counties as they don’t have the same resources for monitoring the problem.

This is happening because of the rapid growth of wealth in Asia. Rhino horn is seen as a symbol of status and prestige. The main users are high status businessmen who use it as a gift to seal deals or powdered, in a detox drink. There is nothing but ‘old wives tales’ about rhino horn having any rejuvenation properties after a night of indulgence.

Conservation efforts alone aren’t enough as there are an unlimited number of people willing to do the poaching given the poverty and unrest in in many African counties and the amount of money there is to make.

Filed Under: Background

Meet Nia

Nia means purpose in Swahili. Nia's purpose is to lead the campaign to stop rhino poaching. It is being poached because of its symbolic value in Vietnam. Wealthy people in Vietnam, mainly businessmen use it as a gift to seal business deals and in its perceived value as a detox drink to help them overcome a night of indulgence.


As a result, even with military style protection, South Africa alone is losing 1 rhino every 9 hours!


To help us stop this crazy killing spree, please make a donation by becoming Nia's Friend.


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