Breaking The Brand - Stop the Demand

Despite valiant efforts, billions of dollars and years of campaigning, conservation, in the main, appears to be losing the battle to save species, environments and bio-diversity. This is hardly surprising given the world population exceeded 7 billion in 2012 with the global population expected to reach between 8.3 and 10.9 billion by 2050. All of… Continue Reading…

RhiNo Campaign 6: Think: Is rhino horn putting your reputation at risk? Irrespective of how accurate the South African Government 2016 rhino poaching statistics may be, what can be said is that rhino poaching is not growing exponentially as it was until a couple of years ago. If it had continued at the same rate, nearly… Continue Reading…

Despite military style protection, a rhino is being killed for its horn every 8 hours in South Africa alone – we don’t know the statistics in other counties as they don’t have the same resources for monitoring the problem. (Please note: The figure for 2016 is not official, as the South African government is yet… Continue Reading…