This is just one of Warren Buffett’s quotes highlighted in Breaking The Brand’s Vietnamese New Year RhiNo campaign: The Gift Of Bad Luck.
When Breaking The Brand started interviewing the wealthy users of rhino horn in 2013 we asked them who they were influenced by. Bill Gates, Warren Buffet, Richard Branson, Bill Clinton, Barack Obama were the answers. We first presented these findings publicly in March 2014 at the Zoo and Aquarium Association (ZAA) Annual Conference held in New Zealand and and we expanded on it in an October 2014 blog: Giving up rhino horn to be accepted into a higher status group.
So, given our target groups’ expressed interest in global business and political ‘celebrities’ we have chosen to use quotes from Warren Buffett to drive the message home that giving rhino horn is not going to be a good strategy for building reputation in a globalised business world. Certainly Warren Buffett understands the critical importance of reputation on business success. His quotes about reputation, honesty and integrity are well known and we are using a few of the key ones to speak to select business leaders in Viet Nam.
Buffett not only understands the link between reputation and company value, he also knows how hard it is to build a reputation and how easily it can be lost. All of this highlights that long-term opportunities are, in the main, dependent on being able to preserve reputation and integrity. When these are called into question it can limit professional prosperity and success; two of the top Vietnamese New Year wishes. [Read more…]